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Syndicated Research

U.S. Subscription Overview

The U.S. TRU Insights Program fully connects clients to teens and twenty-somethings through multiple integrated deliverables. As the world's most subscribed-to youth syndicated-research offering, it provides the preeminent vantage point from which to deeply understand the ever-changing terrain of youth.
 

Subscription Snapshot

Purpose: To offer our clients the deepest, most current insights and thought leadership to help them succeed in today's ultra-competitive youth market, supported by the most robust data on U.S. teens and twenty-somethings.

Deliverables: A subscription provides four integrated deliverables that together provide a total solution for connecting with Millennials:

1. The TRU Study, the anchor of the program, is released twice yearly. It's the most comprehensive study ever of U.S. teens and twenty-somethings
2. The TRU Presentation, an annual in-person thought-leadership presentation at your site
3. TRU View®, our twice-monthly emailed trend + insights report
4. TRU Reports, quarterly insights-led deep-dive mini-reports into emerging trends and critical client issues.

THE TRU STUDY        

Frequency: Two releases during the year: A comprehensive wave in the Fall and a strategic update in Spring.

Sample Size + Composition: 2,000 teens (12-19) + 2,000 twenty-somethings (21-29) each wave; total annual sample: 8,000 (4,000 teens + 4,000 twenty-somethings). Nationally representative of the U.S. population in terms of age, gender, ethnicity and region.

Content: Lifestyles, attitudes, values, trends, media, products, and brand usage.

Tracking: The teen version of The TRU Study was launched in 1983; the twenty-something version in 2007.

Methodology: Fielded online; sample pre- and post-stratified to statistically balance to current Census data and projections. Pre-developmental and post-fielding qualitative research to inform questionnaire and analysis.

Special Analyses: TRU Value Monitor™; TRU*Scores; Favorite Brand Meter™; TRU's Trend Arc™

Third-Party Data Access: Available through IMS, Telmar, New Age, and mTab (through TRU’s client portal)

Extras: Proprietary Questions, Custom Tabulations, Consulting, Facilitated Brainstorming and Activation Sessions, Additional Presentations, Custom Analysis

Who Subscribes: More than 125 of the world's leading brands