TRU

Syndicated Research

U.S. Subscription Deliverables

To provide clients with an integrated, comprehensive youth-intelligence program, the U.S. TRU Subscription consists of four strategic deliverables:

1. The TRU Study is the centerpiece of your subscription. An annual release augmented by a mid-year update it provides the most comprehensive data available anywhere on teens and twenty-somethings. From lifestyles, attitudes, values and trends to media, products and brands, The TRU Study covers it all, packed with valuable insights that only TRU can provide. Exhaustive but certainly not exhausting, the Study’s 450 pages are rich with easy-to-read insight call-outs, charts, graphs, and tables, as well as concise summaries of what you need to know now.

The TRU Study is released exclusively online via TRUPortal.com, the newly redesigned client site, which offers simple navigation and vastly enhanced search capabilities, as well as a built-in data tool for running your own custom cross-tabs.

2. The TRU Presentation, our thought-leadership showpiece, is a delivered annually at your site. It brings teens and twenty-somethings to life and sparks clients' creative thinking by providing a unique strategic filter for deeply understanding this segment. Subscribers call this simply "the best research presentation ever!" (Read unsolicited client reviews.)

3. The TRU View® trend + insights report, emailed to subscribers every-other Tuesday, is chock-full of fresh insights, trend alerts and forecasts, and more—all presented through TRU's expert lens. TRU View entertainingly immerses you in the culture and primes you with ideas you can put to use. Regular sections: Worth Watching, Trend Tracker, TRU Tube, and inTRUition.

"I could not love TRU View more. You do a fantastic job every single time and I always end up sending it to about five people. It’s incredible, keep up the good work!"

- Entertainment Weekly

4. TRU Reports, emailed to your list each quarter, provide deep-dive insights and analysis on singular topics of critical client concern, including emerging trends, segments and sectors. TRU Reports provide the type of strategic insight TRU is famous for—packaged for easy and engaging consumption and sharing across your organization.

Client Service: You’ll be assigned a TRU Account Manager, whose role it is to assure that you receive your full return on your subscription investment.

TRU is by far the best third-party presentation I've ever seen, and I've seen a lot of them!
Electronic Arts
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