For more than 25 years, TRU has uncovered some of the most significant and transformative insights across the youthscape. As trend forecasters, TRU has created an important lexicon to help marketers understand and connect with today’s young people—from Centergy™ and the Babied Boom™ to Newstalgia™, Authenticitude™, VIPremium, Mediation Nation™, Maturiteens™ and Heltered-Sheltered™.

TRU’s research and insights have been published and cited in virtually every leading news and trade publication as well as many leading television and radio news programs, including: The Wall Street Journal, The New York Times, USA Today, Advertising Age, "ABC World News Tonight," "Today," "The CBS Evening News," "Good Morning America," "20/20," "48 Hours" and "All Things Considered." Peter Zollo, TRU's CEO, has written three widely acclaimed books on marketing to youth.

This section consists of three areas: formal press releases made available by TRU, articles that feature TRU, and topical TRU data of interest to media professionals.

For more information, or to arrange an interview with TRU Director of Insights Rob Callender, please contact Rob directly:; +1 312.951.4822.

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